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The Story so far...

About

Ru was born from the need for affordable, unique pieces for shoppers who prioritise sustainability over fleeting trends. We emphasise embellishment and intricate details, offering outfits that can be styled up or down while ensuring you always stand out. Join us in embracing a style that is both distinctive and environmentally conscious. Discover the perfect blend of versatility and individuality with Ru.

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Mission

Introducing our brand mission, where quality meets elegance. We are committed to producing high-quality, detail-oriented products at reasonable prices, proudly sourced from UK and local suppliers. With fast fashion brands relying on far eastern production for quantity over quality, we focus on creating limited pieces that will stand the test of time. Experience the difference of thoughtfully crafted clothing that reflect your sophistication and style.

Vision

At our core, we envision a future where our offerings reflect the diverse styles and sizes of our community. We aim to expand our collection to include made-to-order clothing and alterations, ensuring that everyone can find the perfect fit and style. Join us on this journey as we grow and enhance our services to meet your unique needs.

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